A recent study* shows that only 30% of moms are willing to buy store brand products for their babies, but did you know that all infant formulas made in the United States must provide complete nutrition for growing babies and meet FDA requirements for safety, nutrition, and quality? In fact, store brand infant formulas are nutritionally equivalent to similar national formula brands such as Enfamil or Similac, but cost half the price, which can save you about $600 a year.
Outlined below are intriguing statistics generated from a recent study* conducted among new moms like yourself:
Baby-related advertisements strike an emotional chord with moms – nearly one in four feel overwhelmed (23%) and one in five feel anxious (20%) or confused (20%)
53% of moms admit thoughts of their baby product budget plague them on a daily basis
37% of moms feel guilty if they cannot afford a specific product for their babies
Moms are willing to purchase store brand over the counter medicine for their baby (42%) and store brand pharmaceuticals (44%), but only 21% of moms are willing to buy store brand infant formula.
Perrigo Nutritionals store brand infant formulas, available at retailers, such as Walmart (Parent’s Choice), Target (Up & Up), Kroger (Comforts) and Sam’s Club (Simply Right), adhere to the highest quality standards, so you can feel confident that you have made a smart choice for your baby and save money for the family. But you don’t have to take our word for it, click here to hear about the benefits of store brand formula from one of the country’s leading pediatricians, Dr. Jennifer Trachtenberg.
*All results are taken from the Perrigo Nutritionals “Brand” New Mom Study
I am a current breasfeeding and will always say that breastfeeding is best for mom and baby. There are situations that come in life and breastfeeding isnt going to be an option. It is nice to know that there is affordable alternative for parents.
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